Technology // Strategy, Social Media, Microsite, Opinion Leaders, Press
Back to School campaign: increase brand awareness among young people aged between 16-24.
Integrated social media campaign – morpho has organized a selfie-maker contest in five categories: #DellfieFirstDay, #DellfieLazy, #DellfieFashion, #DellfieNerdie, #DellfieTechie. Connected channels and activities: microsite, Instagram, YouTube, Facebook, bloggers, vloggers and opinion leaders, (Hősök and Goodlike), involving Dell local partners and preparing lifestyle bits for the press.
During the three-week campaign period the number of Facebook page followers increased by thousands, resulting in 55,000 page likes up until today. The associated opinion leaders' videos have reached 40,000 YouTube views, accompanied by more than 10,000 registrations and 20,000 votes.